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Current Regeneration Projects:

Redditch Town Centre, Redditch Gateway and Matchborough and Winyates

Redditch Town Centre

The development of a ‘Town Centre Place Review’ as part of the Government’s One Public Estate (OPE) initiative has provided the catalyst to consider and bring forward new regeneration opportunities that could benefit the town.  The public sector has an extensive land ownership in the Town Centre with the majority of assets owned by the Borough or County Council.  Almost 90% of assets are owned on a freehold basis with uses covering offices, retail units, and schools but also including health services, community buildings and the police station, courts, fire station and library.  Some of these assets have already been identified as surplus or underused and others are in need of replacement due to high running and maintenance costs.

The Redditch Town Centre Place Review has been overseen by a Board led by the Chief Executive of the Borough Council and also comprising key public and private sector partners including Worcestershire County Council, West Mercia Police, Hereford and Worcester Fire and Rescue Service, Worcestershire Health & Care NHS Trust, Homes England (HE), Heart of Worcestershire College and the Kingfisher Shopping Centre. 

The Council has worked with key stakeholders to develop a wider ‘Regeneration Prospectus’.  The Prospectus identifies a conceptual plan for the future re-development of the Town Centre, building on the potential opportunities to re-develop surplus public sector land assets. 

The Concept plan sets out a vision to create well defined quarters and a retail hub within the Town Centre to provide a complementary and exciting offer to residents and visitors, as follows:


church road with buildings near it
Church Road

Prospect Hill, Church Road and Church Green West

Business Quarter

The Church Road area has been long identified as a development opportunity area and has number of buildings of heritage value within the Church Green conservation area.  The vision is for this location to become a business/commercial quarter that respects it heritage setting and that serves the public and private sector, building on improved rail services between Redditch and Birmingham and the development of the HS2 link.

Railway station, with train
Railway Station

Railway Station, Edward Street and surrounding area

Railway Station Quarter

The Railway Station is an important gateway into the town; however it currently gives a poor impression of Redditch for anyone arriving by train. The vision for this location to be significantly upgraded and regenerated with new investment in the Railway Station building and car park, the comprehensive re-development of adjacent vacant land parcels and high quality public realm improvements and improved connectivity into the Town Centre.

Palace theatre
Palace Theatre

Grove Street, Red Lion Street and Alcester Street

Cultural, Leisure, Residential Quarter

It is envisaged that this area will become a focal point for the Town Centre with new high quality development coming forward to provide a mix of residential and commercial leisure / night time uses which complement the Palace Theatre

Outside of worcestershire college
Heart of Worcestershire College

Heart of Worcestershire College

Learning Quarter

The vision for this quarter is to further strengthen and reinforce the existing role that Heart of Worcestershire College plays in supporting the town’s economy and the skills base of the Borough.  Opportunities to improve the physical links between the College campus and the rest of the Town Centre will be identified and developed.

kingfisher shopping centre logo
Kingfisher Shopping Centre

Kingfisher Shopping Centre

Retail Hub

The importance of the Kingfisher Shopping Centre to the success of Redditch Town Centre is recognised and it is anticipated that the plans and projects identified in the prospectus and through the OPE review process will encourage the owners of the Centre to invest and further develop the offer by bringing exciting new occupiers into the town

church green area
Church Green

Public Realm and Connectivity

The vision is to create a high quality town centre environment and a sense of place.  Development of new and improved public / community spaces, improved pedestrian links and signage and street furniture are at the heart of this vision.  Furthermore, there is a need for improved connectivity between areas outside of the Ring Road and the Town Centre.

Redditch Gateway

Redditch Gateway comprises prominently located sites situated on the north eastern side of Redditch. They lie within or adjacent to the local authority areas of Redditch, Bromsgrove and Stratford-on-Avon and provide the potential to deliver an important strategic site both to satisfy the requirement for the employment land needs of Redditch and with the potential to function within the wider M42 market.

The site now has full planning consent and NWedR are working closely with the developers to help bring forward the site. Read more about the plans for Redditch Gateway on Stoford's website.

Matchborough and Winyates

January 2019 update: Redditch Borough Council is investigating the potential for the regeneration of both Matchborough and Winyates District Centres, with plans to work with Worcestershire County Council, Homes England and NWEDR to bring the concepts to life.

Development options are now being considered , inviting experienced developers to come forward to work with the council and Homes England on the scheme.

Options for the areas may include a mix of new housing development, the regeneration of the local shopping centres and improvements to landscaping and the local environment to create a high quality new development bringing lasting benefits to local residents.

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